Born in Queensland, Laura Semple began her journey in arts and entertainment at the age of six, studying classical piano, flute, guitar and later studying at SAE (school of Audio Engineering). Relocating to Melbourne in 2013 to pursue a career in PR and Digital Marketing, Laura began working for a social media agency, at a time when Instagram stories were only a fantasy and TikTok didn’t exist. This was Laura’s first real introduction to how social media could be used as a powerful marketing tool. Since then, Laura has combined her in-depth knowledge of social media, digital marketing and PR to work with companies like Wondercore Island, Handsome Tours, Viceroyalty, Moon Mother Productions, Ella Hooper and more to build connections between themselves and their audience – creating chatter that matters.